From Drive to Thrive! Boston Social Media Provider Rebrands to Social Thrive and Grows to Full-Service National Digital Agency

Key Takeaways

  • Boston's Social Drive rebrands as Social Thrive progressing from a social media provider to a full-service national digital agency with robust suite of services.
  • Social Thrive's new name celebrates the agency’s record six-year growth and its expanded capabilities.
  • Social Thrive has offices in Boston, New York City and Palo Alto. It works with B2B and B2C companies, restaurants, nonprofits, mobile apps, and commercial and residential real estate developers.

Boston, Mass. – September 6, 2018 – Social Drive, a digital marketing and advertising agency, has revealed its new brand name, Social Thrive. The change celebrates the agency’s record six-year growth and its progression from a social media provider to a full-service online partner. Social Thrive offers a robust suite of digital services such as SEO services, website design and development, social media marketing, inbound marketing, reputation management, online advertising and paid search for businesses.

"Our new identity reflects our evolution. Social Thrive is more integrated and offers clients greater capabilities with a team that is adaptable to market challenges and collaborates for the best results," said Social Thrive’s Co-Founder Aubrey Burke. "The new name remains true to our core tenets and prepares us for the future."

Founded six years ago, Social Thrive serves over 51 active clients and organizations in Greater Boston, Connecticut, New Hampshire, Rhode Island, Illinois, New Jersey, and New York. It works with B2B and B2C companies, restaurants, nonprofits, mobile app developers, and commercial and residential real estate developers. The agency maintains a bi-coastal presence with offices in Boston, New York City, and Palo Alto to support clients and business visionaries who are changing how people work and play. Social Thrive's lengthy team experience includes working with well-known start-ups founded by Harvard and MIT grads, plus with news aggregators like AOL and the Huffington Post.

"We’ve built a unique culture that’s both team-oriented and ultra-productive," said Social Thrive’s Co-Founder Kristine Resendes. "Our agile team has a passion for our industry and offers an unparalleled wealth of knowledge and dedication. Additionally, we will never put our clients in a ticket queue or make them speak to phone prompts. This separates us from our competitors and for our clients, it is a huge differentiator." Moving forward, Social Thrive plans to expand its client portfolio and increase its local community relationships.

Social Thrive

Established in 2012, Social Thrive is Boston-based online marketing and advertising agency offering a full suite of digital services for companies that desire to make a digital presence with measurable behavior and ROI. Its powerhouse team works with brands nationwide and maintains a Boston office with bureaus in New York and California. Social Thrive’s capabilities, leadership and dynamic personality are available on its website, on Facebook, Instagram, Twitter, Google+, and LinkedIn.

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Key Takeaways

  • Boston's Social Drive rebrands as Social Thrive progressing from a social media provider to a full-service national digital agency with robust suite of services.
  • Social Thrive's new name celebrates the agency’s record six-year growth and its expanded capabilities.
  • Social Thrive has offices in Boston, New York City and Palo Alto. It works with B2B and B2C companies, restaurants, nonprofits, mobile apps, and commercial and residential real estate developers.
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VIDEO: Social Thrive Grows to Full-Service National Digital Agency — Social Thrive
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VIDEO: Social Thrive Grows to Full-Service National Digital Agency
Social Thrive
Social Thrive's Tips for Success and Team Empowerment — Boston Business Women, Social Thrive
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Social Thrive's Tips for Success and Team Empowerment
Boston Business Women, Social Thrive

Quotes

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Our new identity reflects our evolution. Social Thrive is more integrated and offers clients greater capabilities with a team that is adaptable to ...
Aubrey Burke — Social Thrive Co-Founder
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We’ve built a unique culture that’s both team-oriented and ultra-productive. Our agile team has a passion for our industry and offers an unparallel...
Kristine Resendes — Social Thrive Co-Founder

Related Bios

Aubrey Burke
Social Thrive Co-Founder
Aubrey Burke - I like spending my weekends focusing on inbound marketing strategy, reviewing our client’s Facebook’s insights and going for long walks on the beach. My story begins in a law office reception desk, fresh out of college, where I spent my days twiddling my thumbs and guessing who was next to pop out of the elevator (no music, no reading, no actual work to do – I was bored). I started heavily browsing the internet and got sucked into the world of blogging. I was amazed at the network of complete strangers interacting with one another 24/7 and thought I’d hop in on the fun. I instantly loved it. Blogging got me thinking about marketing – specifically how people engage with one another online. I offered to help a family friend help grow his business through social media channels and was quickly hooked on what powerful and effective tools they were. Realizing how few companies were leveraging social media, I partnered with Kristine Resendes to found Social Thrive. Now well into our first decade, we’ve helped dozens of clients get past assumptions that have held them back, like
• Thinking social media is a passing trend and not a proven marketing tool
• Believing they need a huge budget to manage their social media presence
• Thinking social media management can be folded into existing in-house project plans
I’m proud to say we’re consistently able to shepherd clients past these stumbling blocks to realize stable, unique and successful online marketing campaigns.
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Kristine Resendes
Social Thrive Co-Founder
Kristine Resendes - Growing up as a first-generation American, I was always taught to do the “practical thing.” Get a “real” job in an “important” field. There was no room for thinking outside of the box. I started at Clark University on scholarship for Biochemistry when I quickly realized I didn’t want to spend my life in a lab, no matter how much I liked DNA centrifuge. After testing out a few areas of study, doing service trips to Nicaragua, and volunteering at non-profits, I realized that I loved understanding people. So, I obtained my Bachelors in Media and Cultural Studies focusing on technology and new media. I went on to receive a Master’s of Science in Professional Communication on full scholarship, which required more focus on business, finance, and entrepreneurship. With my interest in understanding people, I was able to focus on their buying patterns and how to analyze marketing ROI. While working on strategic plans, I was always struck by technology’s growing impact in the business world. With my interest in data management and dipping into the creative outlets of digital video, photography, and gaming, it was easy to merge the two worlds of business and digital marketing. After graduating, I was hired at a start-up in Cambridge, working on their online advertising analytics and business incubation model. Being promoted from an analyst to a business manager was a big step in my career, but I soon realized that I wanted to be in charge of my own business. That’s when I met my business partner Aubrey Burke. We shared a passion for online marketing and often chatted about running our own company, until one day Aubrey said, “we could do this!” Now I spend my time working on Social Thrive’s business, finance, and operations, as well as client-facing projects such as analytics, online advertising campaigns and some visual design too.
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